This is Not
JustJust Design.Design. This is Expression.

I’m Felipe Gasnier — a specialist in AI-driven UI/UX design, advanced motion graphics, and immersive visual systems. With 24+ years at the crossroads of technology, art, and music, I create intelligent, emotion-rich digital experiences. From strategy to execution, I lead transformative projects that make innovation feel personal. Let’s build what’s next.

Skills

UI/UX Design

100%

Motion Graphic Design

80%

HTML & CSS

60%

Graphic Design

75%

Marketing and Strategy

100%

Experience in Finland:
Experience in Brazil:
    • Jan/2012 – Apr/2016 Edições Ideal (CEO, Founder)
      Book Publishing Company, São Paulo

    • Mar/2003 – Mar/2016 Ideal Shop (CEO, Founder)
      T-shirt E-shop, São Paulo

    • Jun/2004 – Jul/2008 Ideal Records (CEO, Founder)
      CD & DVD Recorder and Distributor, São Paulo

    • Jul/2006 – Dec/2007 OneRPM (Marketing Director)
      Global Digital Music Distribution, New York, USA www.onerpm.com

a Journey in Design

From Pixels to
Paint:Paint: Felipe'sFelipe's Adventures in UX/UI and Mixed Media Design

About

With over 24 years of experience in digital design, I specialize in creating intelligent, emotionally engaging user experiences that sit at the intersection of AI, UI/UX design, animation, music, and art. My career spans leading creative direction for startups, global enterprises, and cultural institutions — always blending aesthetic vision with functional precision. I’ve successfully led and delivered major projects across Finland and Brazil, from pioneering virtual reality installations at The National Museum of Finland to developing high-impact digital platforms for KONE, Nokia, Konecranes, Outokumpu, Finnair, YIT, and even the Moomins. My work also extends deep into the music and arts scene, designing for labels, festivals, and iconic artists. Currently, I serve as Lead UI/UX Designer at VML FINLAND, where I craft future-ready design systems, implement AI-powered creative workflows, and manage multidisciplinary teams across industries. I’m passionate about pushing creative boundaries while solving real-world problems — turning strategy into beautiful, smart, and user-centered digital products.

UI & UX
Legacy:Legacy: ProjectsProjects from 2003 to Today

Since 2003, I’ve led UI and UX design across a wide range of projects—each contributing to how users engage with digital experiences. This retrospective showcases the evolution of my design systems, interaction models, and user-centered strategies. It offers a deeper look into the rationale, architecture, and impact behind each solution.

Need a Design
SystemSystem ThatThat Scales? Let's Build It Together.

Whether you're launching a new product or refining an existing one, I can help you craft a UI/UX foundation that’s scalable, accessible, and user-focused. If you're looking for a custom design system or expert guidance in user interface and experience design—get in touch.

Who I’ve Worked With

Latest Work, Fresh Perspective

Dive into my most recent projects—each one a snapshot of design in action, blending usability, aesthetics, and smart systems thinking.

Animations

Check out my animation showcase featuring works created with After Effects and Adobe Character!

Contact

Let’s keep in touch! Connect with me on Facebook, LinkedIn, and Instagram. These are the best ways to reach out and get a quick response about my work.

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